As agency of record for Landry’s, Inc. - America’s largest privately held dining, hospitality, entertainment, and gaming company - DPWPR represents more than 400 properties in 50 markets, coast to coast. Landry’s concepts include popular high-end, casual restaurants such as Rainforest Café, Bubba Gump Shrimp Co., Landry’s Seafood, Saltgrass Steak House, and fine dining offerings like Morton’s The Steakhouse, McCormick & Schmicks, The Oceanaire Seafood Room and Vic & Anthony’s. Landry’s also owns and operates the Golden Nugget Hotel & Casinos in Las Vegas, Laughlin, Atlantic City, Lake Charles and Biloxi; the Kemah Boardwalk; Galveston’s San Luis Resort and Conference Center; Galveston Island Historic Pleasure Pier; and the Downtown Aquariums in Denver, Nashville, Houston and Kemah. Representing the entire franchise, from corporate branding to multi-market publicity, DPWPR manages all media relations, crisis communications, fast-breaking news, media strategy for acquisitions, announcements and corporate launches.
Among the highlights: Transformed a sleepy fishing village into the must-visit family entertainment venue, Kemah Boardwalk, which attracts more than 3 million tourists annually. Astonished local and national audiences with strategic communications and partnerships, creative promotions and live broadcasts, and a premier, celebrity-filled launch for Downtown Aquarium-Houston. Garnered local, regional and national coverage for the opening of the Galveston Island Historic Pleasure Pier. Managed high-profile acquisitions of national brands McCormick & Schmicks and Morton’s The Steakhouse. Secured interviews on national broadcast networks for Landry’s CEO on a monthly basis. Secured all-time-high media coverage for Tower of the Americas-San Antonio. Developed and deployed a multi-layered strategic plan to rebrand the transformational renovations of the Golden Nugget in downtown Vegas, Atlantic City and Biloxi.