One of the nation’s leading independently-owned food retailers and the oldest in Texas, H-E-B serves families in more than 150 communities with more than 350 stores and 80,000 employees across the state and in Mexico. Initially, retained to raise brand awareness when H-E-B expanded in the Houston market, DPWPR now serves as public relations agency of record across the franchise, providing proactive media relations and community outreach; crisis communications and issues management; executive training and positioning; strategic planning and marketing communications; and ongoing support for new store concepts, multi-market vendor promotions and corporate initiatives.
DPWPR launched H-E-B’s first Central Market in Houston, branding and continually promoting this European-style fresh market concept with such impact that Central Market Houston currently ranks as the most profitable of H-E-B's seven Texas specialty grocery stores. DPWPR ignited the Hispanic market with the launch and positioning of H-E-B’s authentic mercado concept, Mi Tienda, the first store of its kind to offer a bounty of hard-to-find Latino products. DPWPR's signature style elevates every corporate endeavor, from publicizing the Primo Picks: Quest for Texas Best contest to community gifts such as H-E-B Feast of Sharing, Help End Hunger and Helping Heroes.