Press Release | 1,300 H-E-B Employees Salute Local Heroes at 200 Fire Stations on Thursday, September 11

September 03, 2014

HOUSTON – H-E-B will honor our nation’s firefighters for their dedication and selfless service with its 10th annual company-wide volunteer program, Helping Heroes, on Thursday, September 11. More than 1,300 H-E-B Partners (employees) from H-E-B stores in the Houston Region will visit local fire stations to serve breakfast and lunch to firefighters and help with around-the-station chores. Throughout the area, H-E-B will visit 200 fire stations to show their support and appreciation for the brave men and women serving their communities.  

In addition to cooking meals for the morning and afternoon shifts, H-E-B volunteers will perform service and maintenance projects such as yard work, station and fire engine cleaning, equipment cleaning and preparation work. Statewide, more than 4,130 H-E-B Partners from H-E-B stores along with manufacturing and support centers are participating in Helping Heroes, assisting at 636 fire stations across Texas.

This year to celebrate the 10th annual Helping Heroes, H-E-B is paying it forward by giving back to the local fire stations who keep their community safe with a 10 Days of Giving celebration. Every day from now until September 10th, H-E-B stores across the state are giving away a surprise $100 gift card to the local firefighters who shop at their stores. On Tuesday, September 9 at 10 AM, H-E-B at 207 E. South in Alvin, will surprise the Alvin Fire Department by paying for their groceries when they check out.

 “H-E-B volunteers have supported Helping Heroes for the past decade with enthusiasm and dedication. As we celebrate this milestone, I have no doubt we will continue the momentum for the next 10 years,” said Winell Herron, H-E-B Group Vice President Public Affairs. “Whether we are preparing a hot meal or helping with chores around the station, Helping Heroes gives us the opportunity to support and thank some of the bravest members of our community.”

Helping Heroes allows H-E-B Partners to honor local heroes who risk their lives every day to protect the community and commemorate the heroism of civil servants across Texas. This community project honors September 11th as a National Day of Service and Remembrance that pays tribute to the men and women rescue teams who risked and lost their lives at the World Trade Center. 


About H-E-B

H-E-B, with sales of more than $20 billion, operates more than 350 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 105 anniversary in 2010. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 80,000 Partners and serves millions of customers in more than 150 communities. For more information, visit