News | Central Market celebrates 20 years with new cookbook
September 09, 2014
By Greg Morago | Houston Chronicle
It's been 10 years since Central Market has published a cookbook. Fans of the Texas gourmet supermarket are overdue for a new one.
And Central Market is not about to disappoint. To mark the 20th anniversary of H-E-B's first Central Market store, the company has published a glossy new recipe book that not only marks its two-decade milestone but honors Central Market's family of foodies - in-house food professionals who devise and test recipes and store customers who feed the company's recipe data bank (more than 30 of the 121 recipes in the cookbook came from home cooks).
"Central Market's 20th Anniversary Cookbook" ($20, published by Central Market in partnership with Texas Monthly Custom Publishing) hits the shelves of all nine stores Wednesday. The seven stores with cooking schools will mark the publication with a "Cook the Book" class featuring recipes from the book (checkcentralmarket.com for class availability; they're all sure to sell out).
Since its inception, Central Market has made it its mission to provide shoppers with a wealth of extraordinary foodstuffs and instruction on how to improve the skills of everyday cooks. Store shelves have always been stocked with free recipes; cooking classes and recipe contests have been a store staple.
"We believe everyone is on their own individual food journey, growing their taste through trying new foods," said Stephen Butt, senior vice president of Central Market. "Central Market's role has always been to help facilitate this learning and to make cooking easier for our customers."
The company does that with its new cookbook via recipes divided by seasons. The recipes chosen for the 20th-anniversary cookbook show how Central Market keeps feeding the passions of Texas foodies.