Press Release | DEFINE Body & Mind Expands Signature Juice Selections With Seasonal Offerings

December 03, 2014

(HOUSTON, TX) DEFINE body & mind is growing their highly successful DEFINE food’s program with two new seasonal juices: Nurture and Restore, which are now available in select stores. DEFINE foods Creator, Erin Stewart, launched the juices as an extension of DEFINE body & mind’s mission, which is to educate people on how to become their absolute best through an atmosphere that inspires results, fosters community and gives back to others in order to achieve sustainable health and happiness.

Through the DEFINE food’s program, Stewart educates clients on the importance of whole foods health in order to feel better, eat better and live better.  DEFINE foods is dedicated to whole foods health, and the spices and flavor options in the seasonal drinks bring a new batch of benefits to the community.  While the new juices offer different flavor options, the packaging of the juice remains the same. It is a stylish extension of DEFINE’s branding – clean, modern and fresh - which seamlessly convey the products attributes.

“An expansion of DEFINE foods has been a goal of ours since we launched the original line of five juices and two granolas in August,” said Erin Stewart, DEFINE foods Creator. “Seasonal additions to our line-up provide the perfect opportunity for our community to benefit from the fresh flavors, spices and nutrients that are abundant in the fall and winter. These new choices also provide great new options to keep you balanced and satisfied this holiday season.”

Since the original DEFINE foods launch in August, the line has been wildly successful with clients and the community alike. The new seasonal juices for fall are the first step in a plan to expand the DEFINE foods offerings.

DEFINE foods Juice

DEFINE foods Juice, a raw, organic, cold-pressed product can be found at select DEFINE locations throughout the Houston market, with expansion to all studio locations planned for the near future. Produced and bottled by Crushed Juicery, the juice is offered in 16-ounce bottles and sold for $9.50.

Each DEFINE food’s recipe has been created by Stewart, who earned her culinary degree from New York City’s Natural Gourmet Institute for Health and Culinary Arts. With a focus on taste and interesting pairings, Stewart has expanded on her line of standout flavors that are perfect for the beginner juicer to the experienced. Because of the success Stewart’s original juices, the DEFINE foods Juice line now includes six vibrant flavors.           

Nurture*: sweet potato, cashew, ginger, cinnamon, nutmeg, clove, honey

  • A spicy, nutty drink that helps to stabilize blood sugar levels and ids in overall circulation. The ingredients are rich in vitamin a, c and beta-carotine to keep you grounded this holiday season. The juice is complimented by holiday spices and a touch of sweetness from raw honey.

Restore*: fuji apple, granny smith apple, lemon, ginger, cinnamon

  • Your favorite childhood staple just grew up! Restore your body on a cellular level with pure and unprocessed apples rich in phytonutrients, antioxidants and soluble fiber to fill you up. Ginger and cinnamon add a zing to the juice which aids in digestion and revs up your metabolism.

Nourish: kale, spinach, cucumber, celery, pear, parsley, lemon, ginger

  • This nourishing drink is excellent for optimal health. Loaded with minerals, vitamins, and phytonutrients from an abundance of dark, leafy and alkalizing greens.

Revive: spinach, cucumber, pineapple, apple, lime, cilantro 

  • This nutrient-dense, natural inflammation-fighting juice is sweet and smooth. Rejuvenate your body, mind and taste buds with a round-up of enzyme packed fruits and veggies that provide a daily serving of greens.

Glow: carrot, orange, apple, ginger, turmeric        

  • A citrus powerhouse, this drink is loaded with Vitamin C and powerful anti-inflammatory properties.

Fuel: beet, carrot, apple, ginger, lemon

  • A root drink with a sweet and zesty finish, Fuel is the perfect cleansing for pre- or post-workouts. The ingredients are high in iron and soothing anti-inflammatory properties provide for optimal digestion. 

*Seasonal for fall/winter 2014

“Offering seasonal flavors was always a goal of ours, and creating new juices for the community as we move into the holiday season seemed like the perfect opportunity,” said Stewart. “We sought to infuse our new juices with flavors for the fall, so that even with holidays approaching, customers were still excited to experience the benefits of juicing. We are constantly working to evolve the DEFINE foods brand to serve our community, and a new batch of seasonally inspired flavors is the perfect extension for our brand right now.”

The cold-pressed technology used to produce DEFINE foods Juice is unique to Crushed Juicery in Houston. The process yields the most nutritional product due to the hydraulic pressure that extracts the maximum nutrients and enzymes - unlike a traditional blender or juicer which employs heat to generate speed for the blades and can neutralize nutrients. Crushed Juicery’s cold-pressed method presses the raw fruits and vegetables, versus grinding, which prevents oxidation and helps to keep the nutrients and enzymes intact, allowing a 99% absorption rate by the digestive system versus a 40% rate with traditional digested food.

Each juice is less than 300 calories and loaded with vitamins, minerals, antioxidants and chlorophyll. Daily juicing promotes a number of health benefits, including clearer mind and skin, less congestion and bloating, fights aging from the inside-out, weight loss, cleanses accumulated toxins and rebuilds a healthy foundation for mental and physical clarity, all while boosting energy.

 

About DEFINE body & mind:

DEFINE body & mind exists to educate people on how to become their absolute best, based on the belief that physical strength, length, and balance impact both states of mind and being. Each DEFINE studio creates an eco-friendly atmosphere that inspires results, fosters community, and gives back to others to achieve sustainable health and happiness. Visit www.definebody.com to find out more information about studio offerings in Houston (River Oaks, Tanglewood, Montrose, Energy Corridor and Montrose), Sugar Land, The Woodlands, Midland and Cincinnati.

 

DEFINE foods Flavor Profiles:

Nurture / Nut Milk

  • Sweet Potato: Excellent source of antioxidants, helps to stabilize blood sugar levels and improve the response to the hormone insulin. High in vitamins A and C.
  • Cashew: A nutritive and warming food that supports lung function. Lower in fat than most nuts, they contain 20 percent protein and high amounts of magnesium, phosphorus, iron, potassium and zinc.
  • Ginger: Contains anti-inflammatory compounds called gingerols, which reduce joint pain, boost the immune system and support digestive function.
  • Cinnamon: A warming spice that supports the functions of the spleen, lungs, kidney, heart and uterus. Cinnamon increases digestion, raises vitality and stimulates all vital functions of the body.
  • Nutmeg: A warming yang tonic that supports the large intestine, stomach and spleen. It helps to circulate both blood and chi, dispels cold and aids in digestion.
  • Clove: A powerful spice that is anti-fungal, antibacterial, antiseptic and packed with antioxidants.
  • Raw Honey: Tonifies, sooths, nourishes and acts upon the stomach, spleen and lungs. It is quickly absorbed into the body. Unlike most sweetners, honey contains beneficial enzymes and minerals.
  • Apple: A yin and chi tonic that treats the heart, lungs, large intestines, stomach and spleen. Helps to cleanse the liver and gallbladder. Apples are a rich source of pectin and can lower cholesterol, promote beneficial intestinal flora and support normal colon function. Additionally, apples are high in quercetin and other flavonoid antioxidants that help protect against heart disease, cancer and asthma. They are a low-calorie source of fiber and vitamin

 

Restore /Spiced Apple Juice

  • Apple: A yin and chi tonic that treats the heart, lungs, large intestines, stomach and spleen. Helps to cleanse the liver and gallbladder. Apples are a rich source of pectin and can lower cholesterol, promote beneficial intestinal flora and support normal colon function. Additionally, apples are high in quercetin and other flavonoid antioxidants that help protect against heart disease, cancer and asthma. They are a low-calorie source of fiber and vitamin
  • Lemon: Lemons have a cooling effect and are great for fevers. Aids in digestion, has important antiseptic and antimicrobial properties, treats colds, flu, coughs and parasite infestation.
  • Ginger: Contains anti-inflammatory compounds called gingerols, which reduce joint pain, boost the immune system and support digestive function.
  • Cinnamon: A warming spice that supports the functions of the spleen, lungs, kidney, heart and uterus. Cinnamon increases digestion, raises vitality and stimulates all vital functions of the body.

Nourish / Dark Green Juice

  • Kale: An exceptional source of chlorophyll, beta-carotene, Vitamins A & C, and a source of calcium, kale eases congestion and is medicinal for treating stomach ulcers when juiced.
  • Spinach: One of the most nutritious greens, which contains antioxidant and anticancer properties. Exceptionally high in iron, calcium, Vitamin K, C and folic acid. Spinach is one of the richest sources of lutein, a nutrient that supports good vision.
  • Cucumber: Hydrating, cooling, and nurturing to the bladder, spleen, large intestine, and lungs. Cucumber clears heat and quenches thirst.
  • Celery: A cooling veg that treats the stomach, liver, kidneys and bladder, celery helps settle inflammation. A hangover cure, nerve tonic and blood cleanser. May reduce blood pressure. Great for constipation, arthritis and gout.
  • Pear: Locally grown, energizes the stomach, spleen and lungs. Used to treat many ailments including diabetes and constipation. Cooling food, hangover remedy, and a good course of fiber and potassium. Pear cleanses the body of environmental and radioactive toxins.
  • Parsley: An anticarcinogen and antioxidant. Superior source of Vitamin A, has three times as much Vitamin C as oranges and twice as much iron as spinach. Parsley is a warming food and blood tonic that supports the bladder, kidneys and stomach. Also helps regulate water imbalance and eliminate toxins.
  • Lemon: Lemons have a cooling effect and are great for fevers. Aids in digestion, has important antiseptic and antimicrobial properties, treats colds, flu, coughs and parasite infestation.
  • Ginger: Contains anti-inflammatory compounds called gingerols, which reduce joint pain, boost the immune system and support digestive function.

Revive / Light Green Juice

  • Spinach: One of the most nutritious greens, which contains antioxidant and anticancer properties. Exceptionally high in iron, calcium, Vitamin K, C and folic acid. Spinach is one of the richest sources of lutein, a nutrient that supports good vision.
  • Cucumber: Hydrating, cooling, and nurturing to the bladder, spleen, large intestine, and lungs. Cucumber clears heat and quenches thirst.
  • Pineapple: Helps regulate water and heat. Relieves chronic bronchitis and soothes sore throat. Contains the anti-inflammatory enzyme, bromelain, which aids in digestion on a deeper level, including foreign intestinal parasites and diseased cells.
  • Apple: A cooling food, apples treat the heart, lungs, large intestines, stomach, and spleen. They invigorate and promote vital energy, dispel toxins, and cleanse the liver and gallbladder. They have the power to lower cholesterol and supports normal colon function.
  • Lime: Similar to lemons, yet less acidic than lemons and exhibit a more pronounced action on the liver. 
  • Cilantro: Pungent and sweet, cilantro safely helps to remove toxins, like heavy metals from the nervous and body tissues. It supports perspiration and treats fever, aids in digestion, relives intestinal gas and pain, and support peristalsis. Cilantro also treats nausea, soothes inflammation, rheumatic pain, headaches, coughs, and mental stress, and quenches thirst.

Glow / Orange Juice

  • Carrot: Nourishes almost all systems of the body, especially the liver, lungs and stomach. As an anticarcinogen, they help clear heat, dispel toxins and move energy. Carrots help prevent constipation, stabilize blood sugar, and treat indigestion. Relieve menstrual pain and premenstrual irritability and improves skin health.
  • Orange: A cooling food that helps clear heat and quench thirst. They act upon the lung, spleen, stomach and liver and help aid in digestion, reduce intestinal gas, pain and bloating. They help cleanse the blood and the liver.
  • Apple: A cooling food, apples treat the heart, lungs, large intestines, stomach, and spleen. They invigorate and promote vital energy, dispel toxins, and cleanse the liver and gallbladder. They have the power to lower cholesterol and supports normal colon function.
  • Ginger: Contains anti-inflammatory compounds called gingerols, which reduce joint pain, boost the immune system and support digestive function.
  • Turmeric: An antioxidant with antibacterial, antiarthritic, antioxidant, and anti-inflammatory properties. Turmeric is warming herb that supports blood health, and tones the spleen and the liver. Its yellow pigment, curcumin, makes it one of the highest-known sources of beta-carotene. 

Fuel / Dark Red Juice

  • Beet: Supports blood circulation and the heart, liver and large intestine. An anticarcinogen, beets treat anemia, are anti-inflammatory, purify the blood and help dissolve and eliminate acid crystals from the kidneys that can form into stones. Alleviates constipation, aids and cleanses the liver and promote menstruation.
  • Carrot: Nourishes almost all systems of the body, especially the liver, lungs and stomach. As an anticarcinogen, they help clear heat, dispel toxins and move energy. Carrots help prevent constipation, stabilize blood sugar, and treat indigestion. Relieve menstrual pain and premenstrual irritability and improves skin health.
  • Apple: A cooling food, apples treat the heart, lungs, large intestines, stomach, and spleen. They invigorate and promote vital energy, dispel toxins, and cleanse the liver and gallbladder. They have the power to lower cholesterol and supports normal colon function.
  • Ginger: Contains anti-inflammatory compounds called gingerols, which reduce joint pain, boost the immune system and support digestive function.
  • Lemon: Lemons have a cooling effect and are great for fevers. Aids in digestion, has important antiseptic and antimicrobial properties, treats colds, flu, coughs and parasite infestation.

Hydrate / Bright Pink Juice *Retired until Summer 2015

  • Watermelon: A cold food that treats the bladder, heart and stomach. It only has half the sugar of an apple and is made up of primarily water. More cooling than cantaloupe, watermelon relieves thirst, mental depression, is a good source of lycophene, Vitamin C, A and potassium.
  • Lime: Similar to lemons, yet less acidic than lemons and exhibit a more pronounced action on the liver. 
  • Pineapple: Helps regulate water and heat. Relieves chronic bronchitis and soothes sore throat. Contains the anti-inflammatory enzyme, bromelain, which aids in digestion on a deeper level, including foreign intestinal parasites and diseased cells.
  • Mint: A cooling herb that supports the lung and liver. Helps disperse pathogens such as viruses or bacteria, and invigorates by promoting circulation of energy, blood and lymph.