Press Release | DEFINE Body & Mind Expands Wellness Offerings with Debut of Signature Juice and Granola Products

September 18, 2014

(HOUSTON, TX) DEFINE body & mind’s mission is to educate people on how to become their absolute best through an atmosphere that inspires results, fosters community and gives back to others in order to achieve sustainable health and happiness. By way of the DEFINE food’s program, clients are educated on the importance of whole foods health in order to feel better, eat better and live better. Through the introduction of DEFINE foods Juice and Superfood Granola Snacks, DEFINE is able to accomplish this goal of providing healthier, better-tasting foods that are innovative and nutrient-rich, redefining the standards of foods. The packaging of DEFINE foods is a stylish extension of DEFINE’s branding – clean, modern and fresh - which seamlessly convey the products attributes.

Each item has been thoughtfully created by DEFINE food’s in-house natural foods chef, Erin Stewart, with as many local, organic fresh fruit, vegetable and nutritious superfood ingredients to yield the best taste and optimal health benefits. Stewart earned her culinary degree from New York City’s Natural Gourmet Institute for Health and Culinary Arts and focuses on using natural, seasonal ingredients aimed towards healing in order to live a balanced and grounded lifestyle.

“Developing these signature products was a logical step for the DEFINE brand,” said Henry Richardson, DEFINE body & mind founder. “We believe that what you put into your body is of paramount importance, and with the combination of the signature DEFINE movement classes you are well on your way to living a balanced lifestyle. This decision was driven by consumer demand in response to the marketplace’s favorable perception of the DEFINE lifestyle offerings. As a result, we were able to create products with intelligent blends of flavor and function that help take the guesswork out of eating healthy.”

DEFINE foods Juice

DEFINE foods Juice, a raw, organic, cold-pressed product is now available at select DEFINE locations throughout the Houston market, with expansion to all studio locations planned for the near future. Produced and bottled by Crushed Juicery, the juice is offered in 16-ounce bottles and sold for $9.50.

With a focus on taste and interesting pairings, Stewart developed a line of standout flavors that are perfect for the beginner juicer to the experienced. The DEFINE foods Juice line includes five vibrant flavors:

Nourish: kale, spinach, cucumber, celery, pear, parsley, lemon, ginger

  • This nourishing drink is excellent for optimal health. Loaded with minerals, vitamins, and phytonutrients from an abundance of dark, leafy and alkalizing greens.

Revive:    spinach, cucumber, pineapple, apple, lime, cilantro 

  • This nutrient-dense, natural inflammation-fighting juice is sweet and smooth. Rejuvenate your body, mind and taste buds with a round-up of enzyme packed fruits and veggies that provide a daily serving of greens.

Hydrate: watermelon, lime, pineapple, mint  

  • An ideal post-workout drink featuring watermelon, which contains 97% water.

Glow: carrot, orange, apple, ginger, turmeric        

  • A citrus powerhouse, this drink is loaded with Vitamin C and powerful anti-inflammatory properties.

Fuel: beet, carrot, apple, ginger, lemon

  • A root drink with a sweet and zesty finish, Fuel is the perfect cleansing for pre- or post-workouts. The ingredients are high in iron and soothing anti-inflammatory properties provide for optimal digestion. 

The cold-pressed technology used to produce DEFINE foods Juice is unique to Crushed Juicery in Houston. The process yields the most nutritional product due to the hydraulic pressure that extracts the maximum nutrients and enzymes - unlike a traditional blender or juicer which employs heat to generate speed for the blades and can neutralize nutrients. Crushed Juicery’s cold-pressed method presses the raw fruits and vegetables, versus grinding, which prevents oxidation and helps to keep the nutrients and enzymes intact, allowing a 99% absorption rate by the digestive system versus a 40% rate with traditional digested food.

Each juice is less than 300 calories and loaded with vitamins, minerals, antioxidants and chlorophyll. Daily juicing promotes a number of health benefits, including clearer mind and skin, less congestion and bloating, fights aging from the inside-out, weight loss, cleanses accumulated toxins and rebuilds a healthy foundation for mental and physical clarity, all while boosting energy.

DEFINE foods Superfood Granola Snacks

Fueled by a passion for granola, Stewart collaborated with Gray Gardens Pantry Provisions to create a special line of hand-crafted, small batch granolas offered in convenient grab-and-go mini packs. The granola is available for purchase in three-ounce bags for $5.50 at select DEFINE locations throughout the Houston market, with expansion to all studio locations planned for the near future.

Serving as a delicious yet filling breakfast or snack food, granola is a great source of healthy fats, which come from the seeds, nuts and oils it contains. Granola encompasses almost every mineral essential to maintain a healthy lifestyle. Made with all natural and nutritious superfood ingredients, the granola line features two flavors, one intended to fuel the body pre-work out and the other to assist with recovery post-work out: 

Strength: blueberry, cacao, maca

  • Strengthened with a powerful combination of fueling superfoods that promote balance in the body, this go to granola is the ideal snack to consume prior to exercise. The antioxidant-rich ingredients, coupled with powerful sources of fiber and potassium yield a delicious and reinforcing food.   

Balance:  goji, pistachio, cardamom

  • This protein packed flavor is the perfect post-work out snack to assist with recovery. The combination of powerful superfoods and protein sources not only help to sustain energy but aid in digestion, inflammation and stress.

Both flavors are vegan, unprocessed and free of soy, gluten, refined sugars, artificial colors, flavors, sweeteners, preservatives and genetically modified organisms.

“When researching production partners for collaborations, we sought companies like Crushed Juicery and Gray Gardens Pantry Provisions, that shared our same vision to provide wholesome nourishment to promote sustainable health and happiness,” said Stewart. “Through our alignments with these companies, we can evolve the DEFINE foods platform to better serve our communities and ensure the best possible representation of our products.”

 

About DEFINE body & mind:

DEFINE body & mind exists to educate people on how to become their absolute best, based on the belief that physical strength, length, and balance impact both states of mind and being. Each DEFINE studio creates an eco-friendly atmosphere that inspires results, fosters community, and gives back to others to achieve sustainable health and happiness. Visit www.definebody.com to find out more information about studio offerings in Houston (River Oaks, Tanglewood, Montrose, Energy Corridor and Montrose), Sugar Land, The Woodlands, Midland and Cincinnati.

 

DEFINE foods Flavor Profiles:

Nourish / Dark Green Juice

  • Kale: An exceptional source of chlorophyll, beta-carotene, Vitamins A & C, and a source of calcium, kale eases congestion and is medicinal for treating stomach ulcers when juiced.
  • Spinach: One of the most nutritious greens, which contains antioxidant and anticancer properties. Exceptionally high in iron, calcium, Vitamin K, C and folic acid. Spinach is one of the richest sources of lutein, a nutrient that supports good vision.
  • Cucumber: Hydrating, cooling, and nurturing to the bladder, spleen, large intestine, and lungs. Cucumber clears heat and quenches thirst.
  • Celery: A cooling veg that treats the stomach, liver, kidneys and bladder, celery helps settle inflammation. A hangover cure, nerve tonic and blood cleanser. May reduce blood pressure. Great for constipation, arthritis and gout.
  • Pear: Locally grown, energizes the stomach, spleen and lungs. Used to treat many ailments including diabetes and constipation. Cooling food, hangover remedy, and a good course of fiber and potassium. Pear cleanses the body of environmental and radioactive toxins.
  • Parsley: An anticarcinogen and antioxidant. Superior source of Vitamin A, has three times as much Vitamin C as oranges and twice as much iron as spinach. Parsley is a warming food and blood tonic that supports the bladder, kidneys and stomach. Also helps regulate water imbalance and eliminate toxins.
  • Lemon: Lemons have a cooling effect and are great for fevers. Aids in digestion, has important antiseptic and antimicrobial properties, treats colds, flu, coughs and parasite infestation.
  • Ginger: Contains anti-inflammatory compounds called gingerols, which reduce joint pain, boost the immune system and support digestive function.

Revive / Light Green Juice

  • Spinach: One of the most nutritious greens, which contains antioxidant and anticancer properties. Exceptionally high in iron, calcium, Vitamin K, C and folic acid. Spinach is one of the richest sources of lutein, a nutrient that supports good vision.
  • Cucumber: Hydrating, cooling, and nurturing to the bladder, spleen, large intestine, and lungs. Cucumber clears heat and quenches thirst.
  • Pineapple: Helps regulate water and heat. Relieves chronic bronchitis and soothes sore throat. Contains the anti-inflammatory enzyme, bromelain, which aids in digestion on a deeper level, including foreign intestinal parasites and diseased cells.
  • Apple: A cooling food, apples treat the heart, lungs, large intestines, stomach, and spleen. They invigorate and promote vital energy, dispel toxins, and cleanse the liver and gallbladder. They have the power to lower cholesterol and supports normal colon function.
  • Lime: Similar to lemons, yet less acidic than lemons and exhibit a more pronounced action on the liver. 
  • Cilantro: Pungent and sweet, cilantro safely helps to remove toxins, like heavy metals from the nervous and body tissues. It supports perspiration and treats fever, aids in digestion, relives intestinal gas and pain, and support peristalsis. Cilantro also treats nausea, soothes inflammation, rheumatic pain, headaches, coughs, and mental stress, and quenches thirst.

Hydrate / Bright Pink Juice

  • Watermelon: A cold food that treats the bladder, heart and stomach. It only has half the sugar of an apple and is made up of primarily water. More cooling than cantaloupe, watermelon relieves thirst, mental depression, is a good source of lycophene, Vitamin C, A and potassium.
  • Lime: Similar to lemons, yet less acidic than lemons and exhibit a more pronounced action on the liver. 
  • Pineapple: Helps regulate water and heat. Relieves chronic bronchitis and soothes sore throat. Contains the anti-inflammatory enzyme, bromelain, which aids in digestion on a deeper level, including foreign intestinal parasites and diseased cells.
  • Mint: A cooling herb that supports the lung and liver. Helps disperse pathogens such as viruses or bacteria, and invigorates by promoting circulation of energy, blood and lymph.

Glow / Orange Juice

  • Carrot: Nourishes almost all systems of the body, especially the liver, lungs and stomach. As an anticarcinogen, they help clear heat, dispel toxins and move energy. Carrots help prevent constipation, stabilize blood sugar, and treat indigestion. Relieve menstrual pain and premenstrual irritability and improves skin health.
  • Orange: A cooling food that helps clear heat and quench thirst. They act upon the lung, spleen, stomach and liver and help aid in digestion, reduce intestinal gas, pain and bloating. They help cleanse the blood and the liver.
  • Apple: A cooling food, apples treat the heart, lungs, large intestines, stomach, and spleen. They invigorate and promote vital energy, dispel toxins, and cleanse the liver and gallbladder. They have the power to lower cholesterol and supports normal colon function.
  • Ginger: Contains anti-inflammatory compounds called gingerols, which reduce joint pain, boost the immune system and support digestive function.
  • Turmeric: An antioxidant with antibacterial, antiarthritic, antioxidant, and anti-inflammatory properties. Turmeric is warming herb that supports blood health, and tones the spleen and the liver. Its yellow pigment, curcumin, makes it one of the highest-known sources of beta-carotene. 

Fuel / Dark Red Juice

  • Beet: Supports blood circulation and the heart, liver and large intestine. An anticarcinogen, beets treat anemia, are anti-inflammatory, purify the blood and help dissolve and eliminate acid crystals from the kidneys that can form into stones. Alleviates constipation, aids and cleanses the liver and promote menstruation.
  • Carrot: Nourishes almost all systems of the body, especially the liver, lungs and stomach. As an anticarcinogen, they help clear heat, dispel toxins and move energy. Carrots help prevent constipation, stabilize blood sugar, and treat indigestion. Relieve menstrual pain and premenstrual irritability and improves skin health.
  • Apple: A cooling food, apples treat the heart, lungs, large intestines, stomach, and spleen. They invigorate and promote vital energy, dispel toxins, and cleanse the liver and gallbladder. They have the power to lower cholesterol and supports normal colon function.
  • Ginger: Contains anti-inflammatory compounds called gingerols, which reduce joint pain, boost the immune system and support digestive function.
  • Lemon: Lemons have a cooling effect and are great for fevers. Aids in digestion, has important antiseptic and antimicrobial properties, treats colds, flu, coughs and parasite infestation.

DEFINE foods Superfood Granola Snacks Flavor Profiles

Strength / fig, cacao, maca

  • Quinoa: the nutritious gluten-free seed of a vegetable closely relative to spinach, known for its high and complete protein content; also provides many minerals, such as magnesium, potassium, and zinc, as well as vitamins E and energy-giving B vitamins.
  • Chia seeds: excellent sources of omega-3 fatty acids, fiber and antioxidants, and contain twice the protein of any other seed of grain;  five times the calcium of milk.
  • Maca: an Incan superfood and renowned adaptation that promotes balance in the body, especially in the endocrine system. Maca offers healthy energy, regulates stress, and supports the adrenal glands, as well as sexual health and balancing hormones. 
  • Cacao: One of the most antioxidant-rich foods in the world, and a great source of magnesium, iron, and calcium. Cacao contains feel-good phytochemicals that support mood-elevating brain chemistry.
  • Blueberries: An antioxidant hero.
  • Figs: A great source of dietary fiber and potassium, a mineral that helps control blood pressure.
  • Celtic Sea Salt: unrefined and mineral-rich, and provides a percentage of magnesium and other trace elements that are essential to health. Compared to table salt, which is stripped of its nutritional value and contains toxic agents for bleaching. We actually need good salt to survive!
  • Ginger: contains anti-inflammatory compounds called gingerols, which reduce joint pain, boost the immune system and support digestive function.
  • Almond meal: made from whole almonds, is a rich source of protein, manganese, vitamin E, magnesium, and copper.

Balance / goji, pistachio, cardamom

  • Amaranth: A gluten-free grain favored by the Aztecs for its nutritional value.  High in B vitamins, protein, the amino acid lysine and calcium.
  • Goji berries: One of the most powerful superfoods known, feature eighteen amino acids (including all essential eight), a phenomenal source of antioxidants and contain over twenty vitamins and trace minerals like vitamin C, zinc, B-2 and iron.
  • Hemp Seed: An easily digestible plant-based protein boasting all essential amino acids, making it a complete protein source with an ideal ratio of omega-6 fatty acids to omega-3 fatty acids, which helps reduce inflammation in the body. Hemp offers a wide range of minerals, especially iron, potassium, zinc and magnesium.
  • Quinoa: the nutritious gluten-free seed of a vegetable closely relative to spinach, known for its high and complete protein content; also provides many minerals, such as magnesium, potassium, and zinc, as well as vitamins E and energy-giving B vitamins.
  • Cardamom: Warming, sweet and pungent, cardamom aids in digestion, inflammation and stress.
  • Pistachios: A chi and yin tonic that supports liver and kidneys. Remarkably nutritious, contains antioxidants, and is an excellent source of vitamin B-6, phosphorus and zinc.