News | GOOD NEWS: H-E-B donates $225,000 to support the victims of typhoon Haiyan
January 07, 2014
H-E-B recently announced the $225,000 total donation to the American Red Cross as a result of an in-store campaign for customers to support the families and communities devastated by Typhoon Haiyan in the Philippines.
In addition to launching the statewide check stand donation campaign, H-E-B donated $100,000 to the American Red Cross in response to the disaster.
One hundred percent of the donations supported the American Red Cross disaster relief efforts, which included logistics, disaster assessments, health, clean drinking water and sanitation for Typhoon Haiyan victims in the Philippines.
The check stand donation campaign, which raised a total of $125,000, offered customers an opportunity to join H-E-B’s aid by adding a donation in increments of $1, $3, or $5 to their total grocery bill.
Customers could elect to donate multiple increments if they wished and no purchase was necessary to make a donation.
“H-E-B’s donations, along with loyal customers’ support, helped to meet the immediate needs of the families and communities affected by Typhoon Haiyan while also aiding larger relief efforts with the American Red Cross,” said Winell Herron, group vice president of public affairs, diversity and environmental affairs for H-E-B. “H-E-B’s checkstand donation campaign offered a simple and reliable way for our customers to support the relief efforts.”
Providing aid in times of need is the cornerstone of H-E-B’s Helping Here philosophy, which promises to stand by communities during times of crisis. For more than 100 years, the company has demonstrated its commitment to communities in crisis by donating financial support, emergency supplies, drinking water and food, as well as providing efficient ways for customers to assist those affected by disaster.