Press Release | H-E-B Launches “H-E-B Primo Picks: Quest for the Best” Contest

January 30, 2014

H-E-B is looking for the best products that Texas-based food and beverage suppliers have to offer.  The retailer is announcing the launch of “H-E-B Primo Picks: Quest for Texas Best”, creating an opportunity for food and beverage suppliers to showcase their delicious and uniquely Texan products to win a cash prize along with the chance to have their product featured statewide as a Primo Pick at H-E-B stores. 

Interested food and beverage suppliers may submit their product details online Sunday, February 2 through Monday, March 31, 2014 at  H-E-B’s Business Development Managers will determine the top 25 applicants, who will showcase their products before a panel of judges in Houston during August, 2014 (exact dates TBD).  A panel of judges selected by H‑E‑B will determine the top four products and H-E-B will award the winners with a cash prize along with the possibility of gaining a coveted spot on H-E-B shelves statewide in 2015.

The third place winner will receive $10,000, the second place winner will receive $15,000, the first place winner will receive $20,000 and the top product selected and Grand Prize winner will receive $25,000 and be named a “Texas Best” Primo Pick.  Eligible products must not be available in any other large chain or retailer and the vendors must be willing to sell exclusively to H-E-B.  Additionally, Texas-based suppliers must also create, produce or co-pack the products in Texas.   

To help raise awareness of the product search and contest, along with educating consumers of the many products that H-E-B already sourced locally, two teams of H-E-B partners will be hitting the road during the months of February and March.  Teams will be visiting H-E-B locations throughout the state, offering current Primo Picks sampling and instructions to interested suppliers on how to register for the contest and make sure their products are retail ready. Local food trucks and much more will round out the festivities at each road show event.  For a complete listing of the cities and dates that the H-E-B teams will be visiting, please visit

H-E-B launched Primo Picks statewide in 2012 and invites customers to treat themselves to select products that are unique, delicious and that many customers may have never heard of or tried before.  All featured Primo Picks products represent the best of what’s in store. 

About H-E-B

H-E-B, with sales of more than $20 billion, operates more than 350 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 105 anniversary in 2010. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 80,000 Partners and serves millions of customers in more than 150 communities. For more information, visit