Known for our ingenuity and visionary campaigns, many of the major initiatives and signature events that define our region have been planned and promoted by DPWPR. We have cultivated extensive civic relationships, have our finger on the pulse of what drives experiential engagement and how to not only draw awareness to an event or cause, but also actively engage the community. From museum openings and Super Bowls, to events that garner Guinness World Record attendance, DPWPR develops and implements creative media, community and stakeholder engagement strategies that transcend.
Established in 1937, Houston Endowment advances equity of opportunity for the people of Greater Houston and enhances the vibrancy of our community so that our region and its people thrive. DPWPR supports the foundation with strategic media relations, profile-raising and message development. In 2020, the Endowment will grant more than $80 million to the area in support of our community and advancing our mission.
Memorial Park Conservancy tapped DPWPR to develop and execute a strategic plan announcing the long-range master plan for Houston’s largest urban park. The agency publicized all aspects of the proposed Master Plan, from inception to unanimous approval by City Council, implementing “Meet the Experts” sessions and media updates on strategic milestones. As transformational projects are realized, DPWPR continues to focus on media and community relations, messaging, stakeholder engagement, milestone marketing and issue management.
For more than a decade, the Mayor’s Office of Special Events has turned to DPWPR to promote its major downtown-centric initiatives. From Freedom Over Texas and Tour de Houston to the H‑E-B Thanksgiving Day Parade, Mayor’s Holiday Spectacular, 2017 World Series Parade and its newest event, Jazz on the Hill, DPWPR is responsible for developing and implementing comprehensive communications strategies for each of these signature events delivering high-volume impressions and high-profile media inclusions.
Houston Super Bowl
Well before the coin toss to kick off Super Bowl LI in Houston, DPWPR was working behind the scenes, coordinating media relations efforts for the Houston Super Bowl Host Committee’s (HSBHC) countless programs, initiatives and events. The agency was initially engaged to raise the profile of the HSBHC’s new President and CEO, Sallie Sargent. Following the success of this initial engagement, DPWPR was retained to coordinate all HSBHC communications efforts. The agency developed a public relations blueprint spanning 24 months leading up to touchdown achieving amazing results.
When the city of Galveston embarked on a campaign to boost mid-winter tourism thanks to DPWPR’s revival of Mardi Gras! Galveston celebration. Rekindling the forward-looking optimism that characterized Galveston during its most vital years, DPWPR conceived, designed and directed the installation of seven festive arches as a dramatic component in the revival of the celebration. Seven national and international architects were commissioned, and the arches dramatically impacted tourism for the city and showcased the message of Island preservation and the architectural renaissance of downtown Galveston. Today, the 12-day celebration attracts more than a half million people to Galveston Island each winter, filling hotels, restaurants and shops.