As public relations professionals look to navigate their clients through an uncertain, volatile and noisy year, some of the top agencies are looking to further diversify offerings beyond the classic pitch.
Whether it’s becoming more like consulting firms and advertising agencies or adding new offerings like research from data insights and surveys, PR agencies have increasingly sought to integrate with their clients to provide new types of information that help with both external and internal communications.
Forbes partnered with market research firm Statista for our inaugural ranking of America’s Best PR Agencies 2021. To develop the list, Statista surveyed more than 12,700 experts and 20,500 customers who nominated more than 5,000 firms. Participants were asked to indicate how likely they were to nominate a particular agency on a scale of zero (very unlikely) to 10 (very likely). Statista then narrowed the list to the top 200 and gave those that received at least the median score a four-star rating and those that exceeded the median score a five-star rating.
For the full story and methodology, click here.