DPWPR understands the health and wellness industry inside and out. We have elevated brands with dynamic launch announcements, luxe events, powerful influencer engagements and commanding PR campaigns that create prevailing connections with consumers.
Westlake Dermatology engaged DPWPR to create and implement a strategic communications plan to launch its expansion into Houston. DPWPR introduced Westlake to the Houston media as a nationally recognized leader in dermatology and plastic surgery highlighting the innovative techniques and treatment options offered in their magnificent new clinic designed by the award-winning Michael Hsu Office of Architecture. The agency continues to develop and engage media elevating the company’s doctors, events, specials and more.
DPWPR was charged with the grand opening announcement for The Post Oak Hotel’s Spa, a 20,000-square-foot urban oasis offering essential treatments, first-class service and lavish amenities. After coordinating one-on-one media tours and sit-down interviews with national, regional and local publications including Forbes Travel Guide, American Spa, Modern Luxury, Houston Chronicle and more, the property received Texas’s only Forbes Five-Star rating withing three months of opening.
DPWPR partnered with national health and wellness lifestyle brand, Life Time Athletic, to launch two new concepts and build buzz for their Houston-area clubs. The agency developed a tailored public relations plan with highlights including creative and compelling media pitches, an innovative press event to celebrate the opening of the first Life Time Work in Texas, and a series of high-energy TV fitness segments. The agency’s efforts resulted in millions of impressions across all media platforms.
DEFINE body & mind, the Houston-based fitness boutique, tapped DPWPR to create and implement a communications plan to support an aggressive strategy to expand their client base, offerings, footprint and corporate team. The agency developed messaging highlighting the growth of the boutique fitness concept and created profile-raising opportunities designed to capture the attention of clients and potential franchisees, both domestically and internationally, through traditional media relations, grass roots opportunities and dynamic alignments.